In recent years Ireland has had an explosive amount of new emerging bloggers. Countless people have enhanced their careers from their blogs. Using Rozanna Purcell as an example, she initially began her career as a model and was formerly crowned Miss Universe Ireland in 2010 but in 2013 she decided to take a leap and start her own blog. What started out as an outlet for her to share her love of cooking, quickly emerged into her own very successful business, Natural Born Feeder. With over 70K followers on Twitter, 167K on Instagram over 40,972 views on her YouTube channel Rozanna’s business is constantly growing, leading to book deals, television appearances and events such as Electric Picnic. This is just one example of how a successful blog can strengthen your career.
Things to consider
Initially starting a blog it is best to stick to one area that you have an interest in, whether it be fitness, fashion, beauty or health. If you are writing about something you love then it won’t seem like work and you will find it much easier to write.
Figuring out who your target audience is will be crucial to the success of the blog. If you are targeting fitness or health conscious readers then you need to make sure the content is relevant to them and time your posts accordingly to when they would most likely be searching what it is you are writing about is. Try to interact with your audience as much as possible, answer their questions and pay attention to what they are saying about you.
The dark side of blogging is internet trolls. Many bloggers deal with this on a regular basis but the trick is not to let it overshadow you. Their objective is to get a reaction out of you but by ignoring them, you are not giving them the attention or satisfaction and allowing them to win.
The industry is now saturated with bloggers so to stand out from the crowd it is important to keep your material original and relevant. Be consistent with your posts so people don’t get bored and forget you. Always remember you are fighting for their attention. Your readers want to get a sense of who you are as a person.
- Blog layout and design
Your blog should be appealing and polished. How your blog looks is vital and will determine whether people will read it or not. Proof reading all of your posts before they are published is vital.
My favourite blogger is Suzanne Jackson who created the blog So Sue Me. She blogs about fashion, beauty, travel and lifestyle tips. Her blogs are honest and authentic. I recently attended the RDS Professional Beauty show where I got to meet her. Starting out as a receptionist Suzanne realised that she loved blogging and it was something she wanted to do. Now 5 years later she is a thriving business woman who has taken the blogging business industry by storm. With 2 books, beauty blogger workshops and her own line of makeup and beauty products, Suzanne has firmly made her mark in the business world. Winning numerous awards such as Ireland’s best beauty blogger 2015 and with over 1.1 million readers a month, I definitely recommend following her if you don’t already.
Recently I interviewed Irish beauty blogger Samantha Mulvey who runs the blog Samantha Loves, to get some tips on starting a blog.
“If you want to do it, just do it. Nobody is stopping you and I am learning more now than ever that people are always going to judge you on whatever you do. I use blogger as my blogging platform and I really like it – it is very user friendly. Join groups on Facebook for Irish bloggers, this will help grow your network! Write what you want, don’t write about something just because everyone else is!”
You can read Samantha’s blog here